Exhibition Stall Design
An exhibition space designed for Huhtamaki, focused on creating a clean, modern, and approachable brand experience. The stall combines minimal architecture with strong visual branding to reflect the company's innovative packaging solutions.
The brief
The goal was to create an open and functional space that could showcase products effectively while maintaining a premium and welcoming visitor experience.
Design approach
The design follows a minimal architectural language with soft curves, clean lines, and a bold blue-and-white palette inspired by the brand identity. The large overhead frame was designed to maximize visibility across the exhibition floor while keeping the space visually light and uncluttered.
Open discussion areas, product display zones, and subtle lighting details were carefully integrated to create a smooth and engaging visitor journey.
The overhead frame, display zones, and discussion areas, across angles.
Creative direction
A simple and refined exhibition experience built around clarity, functionality, and modern industrial aesthetics.